Across the past few weeks, many social media users have started to sound the alarm, as Facebook bans horse sale listings.
It seems that many equestrians are finding that their horse sale advertisements are being deleted or rejected by Facebook.
The new Facebook bans on the sale of animals, inclusive of horses, has been in effect for some years now, as part of Facebook’s Commerce Policy. However this rule has only just started to be enforced in more recent times, with many advertisements and entire horse/animal sale groups being pulled down.
You may have noticed people trying to avoid this ‘technicality’, by getting a little creative with the wording of their ads.
This approach is still quite the gamble. If your Facebook post is reported, it puts you at risk of having your personal profile suspended for a breach of Facebook standards. We’ve also heard recounts of several high-member groups being closed down by the powers that be, as part of the Facebook bans.
We’ve been doing a little digging into this topic, to try and figure out how serious an issue Facebook bans really are and where the boundaries lie. A recent article by Cavaletti Blog outlines that, after having spoken to a representative of Facebook, “advertising horses for sale did not meet Facebook policies”.
From the information in the Cavaletti post, as well as from feedback on various forums and other blogs discussing the Facebook bans (as this is a massive issue for pet rescue operations on the whole), we’ve come to the understanding that whilst animals cannot be advertised directly via Facebook’s buy and sell pages nor on profiles, there is a grey area when it comes to links to external websites. It seems the way around the policy may just be to place a horse for sale via a platform outside of Facebook and then provide a link to the horse’s listing.
Operating in the rehoming sector for over 8 years now, we acknowledge just how influential a tool social media is for the outplacement of retired racing animals. As Facebook bans more and more horse sale listings, our concern grows surrounding how this policy may affect the opportunities afforded to racehorses trying to forge a new pathway beyond the track. With a longstanding position in life after racing advocacy, Raising the Standards has been spurred, pun intended, to step in and offer some assistance to our champs with stamps.
As a solution of sorts, we’ve decided to relaunch our Virtual Paddocks, which will serve as a space for people looking to sell a Standardbred to connect with genuine horse people. We hope that by attracting a dedicated followership of Standardbred enthusiasts to visit our website regularly, people rehoming their Standies will be able to find wonderful homes (just as the RTS horses have been lucky enough to secure over the years).
In the spirit of doing out bit for our four-legged friends, we are offering this service FOR FREE.
You can learn more on the ‘Advertise’ page of our website.
Please use the buttons below to share this notice about our free Virtual Standardbred Paddocks with your friends, to help more Standies find the amazing homes they deserve!